Project
Tupperware!
Division of Public Programs
![The cover of a Tupperware catalog in 1958.](/sites/default/files/styles/medium/public/2019-09/tupperware.jpg?itok=XnUg_QAL)
Photo caption
The cover of a Tupperware catalog in 1958.
Courtesy of Tupperware Corporation
![The cover of a Tupperware catalog in 1958.](/sites/default/files/styles/medium/public/2019-09/tupperware.jpg?itok=XnUg_QAL)
Photo caption
The cover of a Tupperware catalog in 1958.
Courtesy of Tupperware Corporation
Hidden inside those plastic containers is a history of post-war marketing, industrial innovation, “positive thinking,” and housewifely entrepreneurship.